How did Lemmy.world become more popular than Lemmy.ml?

https://lemmy.world/post/947009

Branding. More like the damn instance name. Lemmy.world sounds more... normal or official or whatever

Kinda surprised nobody mentioned this before. Like what is .ml? I've never heard of that. Lemmy.world is a much more approachable name.

Honestly a lot of the lemmy instance names are really bad too.

Like what is .ml?

It's the top level domain of the nation of Mali. But in this case, I've seen it referred to as an abbreviation for "Marxist-Leninist" because those Lemmy admins are Communists.