Why is Apple financially supporting Twitter for something like this? Just stick it up on YouTube or make it free on the TV+ or iTunes or any of their half dozen other platforms.
https://www.macrumors.com/2023/06/27/silo-first-episode-twitter/
Apple Shares Full First Episode of Sci-Fi Show 'Silo' on Twitter

To promote the finale of popular Apple TV+ science fiction series Silo, Apple today shared the full first episode of the series on Twitter. Taking...

MacRumors
@paul My somewhat optimistic take is that years ago, Apple prepaid for a whole lot of ads and guaranteed priority on the platform. The more optimistic take is that this is limiting current revenue into Twitter and large banks of Apple lawyers regularly remind Musk that he can neither back down nor disclose its existence.