The great thing with the fediverse is that a big company can run its own forum/microblogging instance and therefore communicate with their customers while maintaining full control over their content.

No need for them to chase the next big platform like reddit/facebook/google+, and no need to create "official accounts" on each.... #fediverse #corporate #reddit #facebook #google #kbinMeta

https://kbin.social/m/kbinMeta/t/57749

The great thing with the fediverse is that a big company can run its own forum/microblogging instance and therefore communicate with their customers while maintaining full control over their content. - /kbin meta - kbin.social

No need for them to chase the next big platform like reddit/facebook/google+, and no need to create "official accounts" on each....

I've seen some people on Mastodon talking about how news organizations could just set up their own Mastodon instances, and only give accounts to their employed journalists. That way they could all repost each other's stuff but no one would have to put up with Twitter's policies. I think that's a pretty cool use case for the technology, and similar to what you're describing here.
It's also a self-verification system. You know that's not someone spoofing a reporter's identity if they have an @social.npr.com account.