Google sits in the hotel bed on their honeymoon, taking a drag on a cigarette. The shower turns off, partner exiting the bathroom.
"Get out," Google points, flicking ash on bedsheets.
Their partner is stunned. "What?"
Google huffed. "It's been 18 months, that's all I commit for."
@SwiftOnSecurity still wild how they used to be all “don’t be evil” and then just one day decided they were simply done not being evil

@scotts @SwiftOnSecurity

"Don't Be Evil" was a dig at Microsoft back when they said it. At some point they stopped caring as much about Microsoft.

@codefolio @scotts @SwiftOnSecurity they stopped caring about being evil too

@bcgoss @scotts @SwiftOnSecurity

I'm suggesting it wasn't really an aversion to evil then either. It was a business strategy and a declaration of war, not against evil, but against the then-incumbent.

It *was* really obvious who they were aiming at back when they said it. There's an old Paul Graham essay that tries to explain what MS used to mean to the old timers. It's hard to explain: http://www.paulgraham.com/microsoft.html

Microsoft is Dead