“Mastodon had its chance and it blew it”

I couldn’t agree with this post more. I had super high hopes, but I’m pretty convinced now that between the technical and social issues there’s not a good chance of mastodon being anything other than a tiny niche.

I’m unlikely to go back to Twitter, and BlueSky seems unlikely to be a place I wanna hang out, so I guess this is still home for me for now. But I’m pretty sad things here aren’t going in a different direction.

https://blog.bloonface.com/2023/06/12/why-did-the-twittermigration-fail/

Why did the #TwitterMigration fail? – Café Lob-On

@jacob I read to the bottom and saw that the previous post was also in the genre of "this thing you hope is good is bad, actually" and ... sure, I guess? Some people see failure very easily.

This writer is a pessimist. That doesn't mean they're wrong, but their agenda is definitely coming through in the writing.

@offby1 that may or may not be true, no clue who this dude is. All I can say is that I agree with every single point in this post - my experience here has been nearly identical.
@jacob @offby1 certainly there are people with feelings that match the poster's here, but elements of this are factually incorrect, or at least misleading. what user cliff is he talking about? super precise fediverse-wide DAUs are hard to come by but what math I can do suggests ~75% relatively sustainable YoY growth.
@glyph @jacob @offby1 Yep, the article just mirrors lots of earlier ones basically saying "Mastodon in not the Twitter replacement I want to see", which is no doubt correct for many people. It follows up with anecdotal evidence, and the disappointment of an early adopter who bemoans that the new thing not taking the turns he wants it to take. It also ignores that Mastodon has changed more since the most recent Twitter emigration than it did in the years before. Nothing new here.
@jacob I'm afraid you both are right. I'm not going back to Twitter either (and I expect it *will* disintegrate) but the linuxey attitude here is problematic.

@jacob Unfortunately, this post seems to hit the mark.

The lack of functional search is absolutely key as well.

@alex @jacob what’s wrong with Bluesky? Actual question. I’m not on it yet.
@jacob For me too. Masto is not bad it just doesn't provide the convos and community I want. Too nerdy IT techy for me.
In the upside, while I moonlight on the birdsite cos too many of the good folks are still in my wee corner there, this whole episode has reduced my doomscrolling, phew. I always come here first now

@jacob I agree with most of this post, and at the same time take issue with it.

Masto/fedi has glaring issues, especially socially and culturally. We lost the trust of a lot of people, especially people of color, and we have a lot of learning to do about what happened there.

But to say that the whole thing "failed"? Come on. The fediverse is still a triumph. It's done better than almost every other attempt at creating a new social media network, commercial or otherwise, and with a fraction of the resources.

If the goal is to become as big as Twitter or Facebook then sure, we're not gonna get there. For most folks here (I think) that's not the goal at all. Has it reached enough critical mass to healthily sustain itself well into the future? Absolutely.

The UX needs to be better, and being decentralized makes that harder. And I agree that for most users decentralized in itself is not a selling point. But it's what will makes this place resilient over time. Blocking Meta's instance is absolutely rational for us who remember how Google reader killed RSS.

And the UX will get better. Contrary to the author's claims a lot of people do care about the beginner and general user experience.

In any case, a lot of justified criticism and food for thought.

@plexus @jacob For me, the goal is to have a feed where I can see at least one (1) toot not written by me that acknowledges that Thailand had an election in which democratization is at stake. Another goal is to have enough of a Ukraine feed that I don't have to go back to Birdsite every time I want to read analysis of the ongoing Ukrainian counteroffensive. Sorry-not-sorry for thinking these are more important than wanking over Linux distros.
@Alon @plexus that’s a pretty fantastic example of what success might look like for me too. Thanks for the super-specific and on-the-nose example!
@jacob There's truth in that post, but for me personally the platform is almost irrelevant. Its the community that matters, the people I can follow and engage with.
Of all the "niches" I follow or am part of, the Django community has embraced Mastodon, and if anything become even more engaging and welcoming over here.
Other groups I follow, such as space / model rocketry, have made no sign of moving.
So I'm here for the long haul, but also back there. I'm where the people I want to follow are.
@jacob I don't pick what bar / pub to go to based on the design, or what the owners stand for. I pick based on where my mates are.
Now, collectively we have chosen one because it has both the bast draft ales and burgers in town (2nd best burgers I've had anywhere), but I haven't made that decision as an individual, it's more a collective understanding.
But another group of friends frequent a wine bar, I wouldn't pick it, but that's where that are so I'll go along.
Mastodon will be fine.
@jacob this is how I feel. Pretty depressing that Instagrams Project 92 might be the path forward.
@jacob that is one great article, thank you for sharing it
@jacob For me Mastodon doesn't replace Twitter, and sadly looks like it probably never will - but Twitter is ruined, Bluesky just repeats the same problems, so it's the best of a bad lot. The lack of some key functionality such as full text search is too much of a problem for me on Mastodon. However I know I can't barge into someone else's house and start demanding they change their furniture, so look, it's fine if that's the way it wants to be. I suspect there's a lot of people like me, so when a competitor to Twitter emerges with similar functionality and bland ownership I think it will do well.
@jacob a lot of the article is just simply *not true*?? you can search for and follow someone who's on a different instance just fine no need to copy URLs what so ever. just throw in their handle into the search bar and click follow next to their name

@uint8_t @jacob the distinction between whether it is your URL or your handle that I need to copy and paste into the search box on my instance is unnecessary pedantry.

It is the copy-and-pasting and not being able to click the follow button that creates the friction.

(Same for replying, I needed to copy and paste the URL of your comment into the search box of my instance)

@flaws @jacob I literally can just click reply? I don't follow.

@uint8_t @jacob if you happen to view the comment on your home instance then yes.
If you happen to view it on a different instance then no.

Why would you see it on a different instance?
Because for example if you got a reshared post in your timeline but your home instance isn't subscribed to the post's instance, you don't immediately see the comment thread. You need to click the ... menu to "view the post on it's original instance" so you can see the comment thread...
But then you can't click reply because you're not on your home instance anymore.

@flaws @jacob yeah that's something the mastodon frontend doesn't implement well. it would only need to check if the link points to a fedi instance and in that case not open it in a new tab but use the AP APIs.

not an issue in other clients tho, and also not really a protocol problem... 🤷‍♀️

@jacob I also agree 100 % with everything said here.

However, it's also true that thanks to Elon Musk and the maturity of #activitypub, this migration wave was much stronger than the previous ones. And the fact that many people stayed injected lots of energy, criticism, and engineering resources into an ecosystem that, more than anything, needed users.

Mastodon blew its opportunity. But this is not the end of the line. We can learn from past mistakes and create better systems and culture.

@jacob By now I feel just very unemotional about it, which is maybe good? It's not that bad and if the actual bad things mean I use it less, maybe that is even good 🫠😅

I observed something different which I find worse for me personally: The initial refreshing and positive everything-goes attitude has been replaced by a cynical and pessimistic grumpiness. Kind of makes me feel very at home as a German 🤷‍♂️

@jacob I don’t get it, who blew it? There’s no one in charge. That’s the whole point.

Also, many of the arguments are wrong:
- re 25% - that’s instances, not people. It’s a strength that it’s so easy to build your own that so many people experimented with it!
- selling point: is this about features? Marketing? What about: No ads?! Privacy if you like?
- decentralization: Redditors would love it. Also: the thing is interoperability.
- there’s no such thing as “the community”

@jacob In the end this comes down to users. Of course it’d be funnier if more people were here. But it’s also clear that people behave differently when there’s less money to be made. What’s the problem? It’s ok to stay on Twitter for the politicians and the Gram for celebrities.

It’ll also be possible to build commercial platforms on this protocol. People will complain, sure, others not. But it’s always like that when you build something.

@b3n @jacob Re ads: they're a nice feature, but the Mastodon userbase is generally technically adept enough to be browsing the commercial web with ad blockers anyway. I don't really see ads on my desktop when I go on YouTube or when I used Birdsite. An ad-free environment for people who are less technical is precious, due to the problem @pluralistic complains about re scams and enshittification, but then the UI and onboarding need to be friendly to such users.

@jacob The author writes some boilerplate stuff about "normal users" which is, despite not wrong, also not helpful.
Mastodon has no fancy features, this is true. It's also not sustainable for an open source project to keep the pace competing on fancy features.
Then the author goes on to complain that when you set up a new *instance*, the federated timeline is empty. What "normal user" sets up an Mastodon *instance*?

The author just wants New Twitter, well BlueSky is right there.

@jacob i completely agree on this post. The UI sucks, especially for onboarding, the main app in the app store is/was very glitchy, it's difficult to find anything or build a community, and the user base is very "my way or the highway".
I've been here for 7 months and my follow list is long save carefully curated, but my Twitter feed is still more interesting overall. None of my favorite communities moved over here. Most of the content creators i like don't post here
@jacob Any other options out there? I’m not going back to Elon’s platform.

@jacob

I'm new to Mastodon/Fedi, I understand half of it and I can see all its problems: it's hard for newcomers and non-techies, it's hard to find communities and interesting people to follow and it's unwelcoming for racial minorities.

But this is the best shot at having a decentralized network in a long, long while, we can't give up, we need to be more aggressive in solving those problems!

Let's listen to Black people, to newcomers, to non techies, let's make this better.

@jacob I'm sorry that the overwhelming responses to this toot will be from Masto Kool-Aid drinkers. The blog post makes a lot of good points, but the one that feels like it's missing is the fact that Mastodon intentionally makes it hard to search for people and information, and that hamstrings its usefulness as a way to make connections and share. That's by design, but it's a huge drawback.

https://blog.bloonface.com/2023/06/12/why-did-the-twittermigration-fail/

Why did the #TwitterMigration fail? – Café Lob-On

@jacob The article is a fairly long read, and I don't agree with the whole thing, but so much of it is (IMHO) *exactly spot on.* Well worth several minutes of your time.

"Arch Linux approach to community building" :)

As a Nov. 2022 Twitter exile, I tried to follow the decentralization concept, and joined home.social, whose admin recently got fed up with "instance wars," and shut it down. So here I am, on mastodon.social, all my good intentions to be decentralization disciple notwithstanding.

@jacob while they’re generally correct in identifying problems with the existing fediverse, I think the broad sweeping condemnation of decentralization is overblown. The problems are technical issues; they’re not inherent to decentralization as a whole.

But just as much so, the author is great in pointing out the blind spots of advocates of decentralization—normies don’t care, and if you want to win, you have to put in more work. “Shut up and eat it” is not a recruitment strategy

@jacob Wow, that's wildly different from my experience. Maybe my instance is just unusually good? I'm also not confident that the basic premise (That Mastodon use is down) is correct, everything I've seen has shown scalloped growth. Each time I have a surge in my own use (based around my own schedule and attention), it's been better and more active on here.

@jacob I don't think the #TwitterMigration failed. Mastodon never wanted to be Twitter or Twitter-like in the first place. It's just being what it is on its own terms.

However, Spoutible is centralized like Twitter, and has been built with all the moderation tools that Twitter now lacks. When the app comes in, I think a lot of people seeking a moderated Twitter-like centralized experience will go there.

@jacob The "extra steps to follow someone on another instance" point really resonated with me. Ditto for the extra steps to see *all* of a thread instead of just the parts that "happened" to have hit your own instance already. It's so unnecessary for it to be that way (clients could take these steps automatically) and it makes the whole experience clunkier.
@jacob That said, I don't agree with the conclusion that Mastodon (or any other part of the fediverse) blew it. There are growing pains, and they're going to get worse before they get better, but many people (including me) find it more pleasant than Twitter was and there's good reason to hope it will (eventually) be better still.