As a child of the 80s I find it weird to want to defend Microsoft but… I don’t think so.

What happened with Reddit and Twitter is they were small enough that incompetent short-termists VCs or delusional fascists were able to take them over without restraint.

Will MS try to squeeze a bit more revenue from GH in ways that are mildly annoying? Probably. Will they lay waste to the whole business by doing things that obviously destroy valuable good will? No.

https://social.kernel.org/objects/d0a8dc76-e5cf-423d-8f38-081b7569fe67

K. Ryabitsev (@[email protected])

Everything happening with Reddit will happen with GitHub.

Not keen on the enshittification trope, because it can be so lazily applied.

@airspeedswift was just discussing with a friend how good the word itself is. And me telling him “I don’t even remember the case Cory wrote about it”; and then re-reading it and realizing I was using it differently.

I am afraid the word will take on a life of its own. All I can do is enjoy the debates over it now :-)

@Migueldeicaza @airspeedswift my understanding of enshittification is that it describes the three-phase process by which a middleman establishes a monopoly before ramping prices and cutting quality.

The canonical example is Amazon, who first provided a cheap deal to buyers so they'd only want to get their books from Amazon, then provided a compelling deal to suppliers so they'd only want to sell through Amazon, and finally, once they'd sown up the market, they were free to swindle everyone.

@nicklockwood @airspeedswift yeah, that is my understanding as well. But before re-reading the piece, I used it as a placeholder for all kinds of downgrades that might be adjacent, but not exactly the same: like airline fees and monopolies.

@Migueldeicaza @nicklockwood trouble is, like "woke”, it'll eventually degrade to “whatever I don't like”.

Tedious tweets about late stage capitalism not getting enough likes? Enshittification! Sad they got rid of the poof of smoke when removing things from the dock? Enshittification!

@airspeedswift @Migueldeicaza I think it does serve the valuable purpose of both giving a name to - and specific explanation for - the process by which virtually all successful startups become terrible in the end.

I think that's useful because it counters the perception that somehow this is something that sometimes *just happens* to a previously good company (like a bad CEO, or a private equity acquisition), as opposed to being designed into their growth arc from the very beginning.

@nicklockwood @airspeedswift good point, internally at companies there are expressions for a class of business that won’t evolve, but you can squeeze capital out of it, and you don’t really care about nurturing the users: “cash cow”.

This is a word that merely describes the visible impact from an internal strategy.

@Migueldeicaza @nicklockwood @airspeedswift it's funny - I took a different connotation from the term "cash cow". For example, in the early days, Microsoft's cash cows were Windows and Office, and what I took that to mean were that a) those were "safe" products that they'd be careful to nurture and avoid ruining, but also b) the reliable revenue from those products was what funded their somewhat predatory behavior in other markets like the Web, because it meant they could run IE as a loss leader
@nicklockwood @nicklockwood @airspeedswift in management land the term is used to make funding decisions, different than say growth assets. Variations for these businesses include “landing the plane”