Federico Viticci Jun 13, 2023

The Apple Vision Pro is a watershed moment for personal computing.

I tried it a week ago, and haven't stopped thinking about it since.

Here is my story on three pivotal moments from my Vision Pro demo and why spatial computing is a new frontier.

https://www.macstories.net/stories/apple-vision-pro-a-watershed-moment/

Apple Vision Pro: A Watershed Moment for Personal Computing

I’m going to be direct with this story. My 30-minute demo with Vision Pro last week was the most mind-blowing moment of my 14-year career covering Apple and technology. I left the demo speechless, and it took me a few days to articulate how it felt. How I felt. It’s not just that I was

Show threadJeff AtwoodJun 13, 2023
@viticci the Don Draper carousel. really. really. wow, man. Imagine being this excited about the first apple watch. I wish I still had that sense of childlike wonder about the world.
Show threadSteven BarnhartJun 13, 2023
@codinghorror @viticci right. Or the iPad enthusiasm seems silly now considering how long it took to get useful and is today mostly still an accessory.
Show threadchetmanJun 13, 2023
@StevenBarnhart @codinghorror @viticci That’s a crazy weird take on the iPad.
Show threadSteven BarnhartJun 13, 2023
@chetman @codinghorror @viticci Really not an uncommon one considering the years of complaints about the OS being a huge letdown to the hardware. They can’t even get multitasking right.
Show threadchetmanJun 13, 2023

@StevenBarnhart @codinghorror @viticci That power users of the Mac were unhappy the iPad was something different is not news, but that doesn’t render the iPad disappointing to people who saw beyond that bias.

It just reminds us how short-sighted that reaction was.

Show threadSteven BarnhartJun 13, 2023
@chetman @codinghorror @viticci it’s not anyone’s primary machine in the office or at home. That’s the phone and the computer. Next?
Show threadchetmanJun 13, 2023
@StevenBarnhart @codinghorror @viticci This is just plain wrong. Think beyond your bubble.
Show threadJeff AtwoodJun 13, 2023
@chetman @StevenBarnhart @viticci I think it's a mixture, but let's check the sales stats "In the latest quarter, iPad sales accounted for nearly about eight percent of Apple's total global revenue" so 8 percent. It's the lowest revenue generating item they ship.
Show threadSteven Barnhart
@codinghorror @chetman @viticci I listen to lots of Apple Podcasts. The biggest apple enthusiast. None of them are made on the iPad and only one (masochist) at this point are using the iPad for the majority of their computing.
Jun 13, 2023 at 10:02pmIvory for iOS
Show threadJeff AtwoodJun 13, 2023
@StevenBarnhart @chetman we can all be correct here. iPads are great, I love them, own many of them, but they're not.. essential. A phone is ESSENTIAL, I don't think anyone would even dare argue this central point? $205b in sales will tell you that. Everything else Apple does is a "nice to have" relative to that enormous number.
Show threadJeff AtwoodJun 13, 2023
@StevenBarnhart @chetman and come on, the iPad market is about half the size of the Mac market, which itself isn't doing so great to put it mildly.