Apple’s Vision Pro headset is a $3500 product designed to isolate you from your environment and strap a screen to your face so you’re constantly making money for tech companies.

When it launches next year, every rich early adopter who puts one on their face should be ridiculed. It’s not a vision for the future of computing we should accept.

https://www.disconnect.blog/p/apples-vision-pro-headset-deserves

#tech #apple #visionpro #wwdc #wwdc23 #applevisionpro

Apple's Vision Pro headset deserves to be ridiculed

Tech companies want us isolated and constantly staring at screens because it drives profit

Disconnect

@parismarx "These kids and their walkmans! Unacceptable! Look at them, walking in public not even listening to what's around them!"

Panic and ridicule about new tech happens all the time.

Check back in a decade. You'll have been proven one of those Walkman deniers.

@mattwilcox
Well, I think there is a point to the ridicule. Vision Pro is obviously not the device Apple wanted to make. Apple’s vision (no pun intended) is to make personal, intimate devices most people would like to carry with them, or even wear — everywhere. To make computing personal.

Vision Pro is not that device. Everything from its name, price and clunky design, to how it is marketed screams “professional customer”. Not consumer. And it’s the consumer they want to target — in the end.

Vision Pro is a way for Apple to iterate on the tech and in 10 years perhaps being able to launch the light-weight glasses they want to produce and that everyone would want to wear — everywhere, all the time.

@parismarx

@bitbear @mattwilcox @parismarx but this is like ridiculing the original Mac for being black and white, or the original iPhone for lacking 3G: it’s accurate, but it misses the point.

I highly doubt Apple is happy to ship a device that requires a battery pack in your butt. They’ll iterate as you say. And Apple will iterate fast, as they did with the Mac and iPhone, whereas the competition has significant reworks ahead.

@chucker @mattwilcox @parismarx Yes and no.

While I agree that all ridicule directed at Apple for every new device they have launched since the iMac has completely missed the point, I think Apple still has such an enormous chasm to cross in order to properly express their mission with Vision Pro that comparing the chasm to iPhone missing 3G is itself missing the point of the ridicule.

I don’t think it’s wise to ridicule, but I understand why people are sceptical as it’s so unusual for Apple to launch a product that is so monumentally different in form, size and capability to what I believe they are envisioning.

The current launch of Vision Pro is more like if Apple Watch had been launched as a stationary nightstand alarm clock or iPhone as a DECT phone in 1995.

I understand why they are doing it and I think it’s the right move to make, but I think the move is a very unusual one for Apple.