Last winter, I started a free Substack for #writers, indie #editors, and anyone curious about #BigFive publishing. The posts focus on everything I wish I'd known as my novel debuted. The latest post on book publicity reflects on working with an indie #publicist, dealing with book reviews, and timing of other #promotion activities. I'm posting here since it's a murky, esoteric, important part of the process, and I hope my experience is useful.
https://sarahcypher.substack.com/p/publicity-1-the-quality-or-state