I think it's interesting that Apple's approach to AR is trying to make it a computer experience, not a metaverse experience. You're not seeing fake people in a fake room. You're seeing a normal teleconferencing interaction that has been elevated because you can turn your head and see different pieces of it and because you can show a large format of your presentation as if you had many screens that could hover anywhere in the room and spatial audio gives you better sound awareness.

The experience they're selling isn't "check out this new universe we've created." It's "look at what we can do when we can put displays anywhere and let you interact with computing in a new way." It's "what if you could be on an airplane with a 70 inch TV?"

#WWDC #WWDC23 #Apple

I'm still a bit skeptical of AR, but if I were someone on a plane once a month, this seems like it would be amazing. If most of my time were giving big presentations, it seems like it could make it a nicer experience.

For myself, I can even see a future writing code in it (with a keyboard/mouse). Instead of wrangling multiple displays, I would basically have whatever displays I want of whatever size I want. Each window is its own display and I can move my head between them.

I've never found metaverse stuff compelling. I do find the idea of breaking free of display constraints to be interesting. It might not work well enough, it's expensive at the moment, etc. However, it is something different that has piqued my curiosity and I'm really interested where people will take it.

#WWDC #WWDC23 #Apple

@LilahTovMoon I can imagine having an absolute blast writing code with this as the display. So much real estate...

And it's so smart of Apple to barely use the terms AR or VR, and go with their new term Spatial Computing. It puts the story of HOW the tech is used front and center, and makes the tech itself an implementation detail.