Mastodawn

This seems like a non-story to me.

Surely #BritishCycling is primarily an organisation for sports & leisure cyclists?

Organisations like #LondonCyclingCampaign or equivalents and #WeAreCycling or #Sustrans are more for pushing utility cycling & urban improvements for everyday #cycling

https://mieke.club/@news/110490885187991855

news (@[email protected])

Attached: 1 image road.cc: “It makes cycling to work look niche, specialist, hard to identify with” British Cycling’s cycle to work ad “not representative” and only aimed at “athletic people interested in sport”, say commuters https://t.co/1pxtdoNYrc #cycling https://t.co/j6wTOfQDyh

Radsportbubble

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ben Jun 5, 2023

@corin_ja it is an advert aimed at commuters though from the sound of it.

I’m not really sure it’s significant even so. Are many people put off cycling by the fact that some people dress differently for it? There seems to be a vocal group who complain about any cyclists who wear lycra but I’m not sure how representative they are.

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Corin Ashwell 🌍 🌿 🍄🏳️‍⚧️Jun 5, 2023

@benjamineskola I didn't realise the ad was aimed at commuters (I should've read beyond the headline!)

I have no time for people policing what anyone wears, but I do wonder whether cycling being visibly an 'extreme sport' requiring special clothes & safety gear does put people off. Probably a much more significant factor is just access to safe cycling infrastructure. Once that's in place the balance tips between utility and sports/leisure cycling.

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ben Jun 5, 2023

@corin_ja when I looked further it seems like this is just how this person dresses when cycling, rather than a model British Cycling dressed up like that on purpose. So the criticisms end up feeling uncomfortable close to attacking a specific person for how they dress.

I do agree that there’s a downside (and personally I cycle in jeans or shorts) but the policing is more offputting to me personally than the lycra-wearing.