A lot of people have been really critical of HBO's rebranding as "Max", but I have to hand it to them about one thing: nothing makes you more excited about the renaming of a service than being automatically logged out of all your devices and having to spend over half an hour of your one and only life bouncing around broken phone apps, websites, and TV apps trying to reset your password to get in again
@AbandonedAmerica I don't get it. They've some this... quite a few times. HBO Go, HBO now, HBO max. And they've done that thing with whole new apps for at least one of them
@DanielTuttle the ten year plan is change it to "Max Up" then just "Up" then "HBO Up" then "Max Go" then "Up Now" then 🤖👊🐶
@AbandonedAmerica @DanielTuttle
The penultimate iteration will be "Up Yours"