New site is online. New structure, new typeface, new teasers, new videos, new support section, new buy, new everything. Still a little raw on the edges, here and there.
Tell me if you find broken bits and pieces. HTTPS://iA.net
iA - Home

We build fast and beautiful information systems that focus on their core purpose.

iA
I've looked at these for a couple of months now from very very close. Fonts are code and the nature of code is that it's never perfect.
@reichenstein Suggestions to consider (or, of course, ignore): Should the triangular ascender and x-height serifs be blunted to fit the baseline serifs better? Should the italic spacing be a touch tighter? Is that lovely italic Th ligature a candidate for "kill your darlings" treatment?
@celiason these are quite precisely some of the main questions of consistency I fought with, there are alternatives to each question saved in Glyphs, and the answer, so far, is no. The Th needs better spacing and the h in particular needs that daring tilt. The italic a though will see an overdue change very soon.
@celiason Triangular ascender: While it's hardly even recognizeable at reading sizes, it does give the face more character and breaks the monotony of identical serifs. Italic spacing: I don't like the usual claustrophobic italics, love the weird yet very readable Sabon spacing (it had its own technical reasons, but I nevertheless like it better). That lovely italic Th ligature: I noticed the abundance in crazy italic ligatures in the original prints and took the freedom to do more.
@celiason Also, triangular ascender: I only discovered later that it fits like a puzzle piece with the exaggerated ink traps on the iA Sans. The real reason though why it survived is that it always felt better when I brought it back. I know exactly why you said what you said. :-)
@reichenstein Of course, the other side of my "should the triangular serifs be blunter" might be "should the baseline serifs be sharper," but it sounds like you're happier with the difference.
@celiason The idea is baseline blunt but then the drop shaped terminals in a f, j, r, c sharp like the whipped cream terminals in the italics. There are similar designs out there, but then they often make the spur of a and t, and the spurs of c e sharp as well, which I find easily results in an unbalanced shape of these letters. The whipped cream italics are also not perfectly sharp for that reason. The curves just ended up looking wrong. Head serifs could take the sharpness though.
@celiason The goal was to have our own Garamond with the option of smaller than usual capitals. I mainly wanted to use it for our upcoming literary templates in iA Writer and iA Presenter. Had no intention to make it modern or special in any way, I was completely at piece with making it standard and boring, but then it just looked stronger with some tension. All along the process I told myself: "You can still make a more boring head serif axis in the variable font." I might.
@reichenstein “future variable axes” may be the new “stylistic alternates” for us indecisive type designers! :-)
@celiason I have two completely different serifs, one that fits the text with the cool original tilted capitals, one for block quotes and words in all italic caps (the tilted ones look bad there). I ended up not needing any of that. Even the axis for capital sizes on the regular has been completely unused, so far. Why an axis to make things boring? So you can say: "I know it's a bit weird but I liked it like that." I end up doing axis because I was worried to be judged.
@reichenstein I quite like the idea and execution of small-as-possible caps. When next to ascenders (“Th”) they’re a touch jarring maybe. But elsewhere they’re satisfying to me. Importantly, “iA” looks pretty balanced!
@reichenstein these caps remind me a bit of “three-quarter figures” which I always love.
@celiason I wasn't planning on using them in body text. I thought they might be great in figure caption sized text. But then, again, I just liked them more, eventhough the spacing is very hard to do (it's still a bit off here and there).