Tarun GangwaniMay 18, 2023

@caseyliss congrats on your upcoming app. Pricing thoughts

— Audible: pay per book, subscribe for consistently two a month. Think this is in line with what you are trying to do. I’d argue give one free and give people choice after.

— Reverse Trial: https://amplitude.com/blog/reverse-trial —> start with everything and then force subscribe. If they don’t, give 1 free every now and again. I think this threads what @siracusa was thinking, but is simpler.

Trial or Freemium? Get the Best of Both with a Reverse Trial - Elena Verna

Learn how a reverse trial combines trial and freemium. Use it to catapult your business growth and drive both product usage and conversions.

Amplitude
Show threadTarun GangwaniMay 18, 2023
@caseyliss Personally I think you should go audible route because it will be low barrier to entry and you’ll earn more revnue. Trial I worry will not be good because it will be single use for average person and they will resist paying (so, offer them to buy a pack of 5-10 searches)
Show threadTarun Gangwani
@caseyliss Also, you could perhaps build a nice share widget for iMessage that acts as a way of referring people (people who buy a pack they get searches too) for k-factor.
May 18, 2023 at 11:16pmWeb