Little Leaf Farms appears to be attempting to use trademark law to protect....a method of growing lettuce.

Here's the application, which claims "a three-dimensional configuration of a lettuce leaf with a curled and curved spine leading into ruffled edges" for use in connection with fresh lettuce:

https://tsdr.uspto.gov/#caseNumber=97912382&caseType=SERIAL_NO&searchType=statusSearch

#TradeDress #LittleLeaf

Trademark Status & Document Retrieval

Little Leaf's VP of marketing said that the shape is "due to a type of seed that has the inherent ability to grow into a curly lettuce, which is then nurtured with a particular recipe of natural light, moisture, nutrients, and custom-built greenhouses."

https://www.fastcompany.com/90894369/can-you-really-trademark-the-shape-of-lettuce-were-about-to-find-out

So, basically, they want to use trademark law monopolize a certain method of growing this particular type of seed.

That's not what trademark law is supposed to do.

#TradeDress #Functionality #AbolishTradeDress

Okay, so, wow. Lots of questions about this part:

"Little Leaf doesn’t own exclusive rights to said seed, or else it would be filing for a plant patent application."

https://www.fastcompany.com/90894369/can-you-really-trademark-the-shape-of-lettuce-were-about-to-find-out

For more on plant patents (which only apply to asexually reproduced plants), see Chapter 11 of our free casebook:
https://patentlawcasebook.com/

CC: @jocelynbosse

#PlantPatents #PatentFedi

In addition to plant patents (those issued pursuant to 35 U.S.C. § 161), the U.S. also allows for plant protection--assuming the relevant conditions are satisfied--via utility patents (35 U.S.C. § 101) and PVPs (a regime that's actually administered by the USDA, not the USPTO): https://www.ams.usda.gov/services/plant-variety-protection
Plant Variety Protection | Agricultural Marketing Service

Anyway, IF (as this article suggests), the actual innovation here is the growing process, that is the kind of thing that could potentially be protected by a utility patent.
Btw, if you think plants x patents is an interesting area, definitely give @jocelynbosse a follow
@design_law Yes and since it's been on the market, even if they had a new variety, they've destroyed novelty by now.

@design_law @jocelynbosse

Ha! I could have just waited 11 seconds on my question. :)

@JasonPerseus No worries. Plant protection is super interesting but I'm still pretty new to the area. I defer to @jocelynbosse on all serious questions in that domain.
@JasonPerseus Ha, no worries. Btw, if you are interested in plant patents, @jocelynbosse is the person to follow

@design_law

Would this be more appropriately a patent-related kind of claim?