Imagine a country on the way to a presidential election.
Presidential candidate A is criticized for lying constantly, trying to overturn the last election, stealing top secret documents from government, being involved in financial fraud, and having sexually abused a woman.
Presidential candidate B is criticized for being 4 years older than candidate A.
Then imagine, that this presidential election is a toss-up, because candidate A is really entertaining to watch on tv.
This is where we are.