@NiftyLinks @annaleen @mhucka not to reply guy (as I reply guy) but I write my own headlines, as do most of the writers at CNET 🤷🏼
I’ve written headlines for my stories at other internet publications as well
Traditional newspapers and magazines, sure, but online it’s onlythe big guys like NYT and WaPO (and The Atlantic!) who have copy editors write heds /ime
@peterbutler @NiftyLinks @annaleen @mhucka
I got a cruel lesson in headline writing when I was in high school.
Around the time the Clean Air Act became law, I was in my school's Ecology Club. I wrote a piece for the local newspaper about burning yard waste. 'Please don't burn piles of leaves, it pollutes the air.' Pretty mild stuff.
The editor chose to headline it "Burn Baby Burn."
@peterbutler probably because your average American wouldn't recognize a satirical depiction of Alexander Hamilton from Sylvester the Cat whereas almost everyone can identify Ben Franklin from anything within low Earth orbit.