Flipboard Tech Desk

Elon Musk's announcement of a new Twitter CEO has whipped up a speculation storm over the identity of "she" in his tweet. A few have surmised that it could be this NBC exec. Will this recent move win back advertisers or does it represent a "glass cliff" moment?

https://www.theverge.com/2023/5/11/23720648/twitter-next-ceo-probably-linda-yaccarino

Glass cliff explainer:
https://www.vox.com/2018/10/31/17960156/what-is-the-glass-cliff-women-ceos

#Twitter #TwitterCEO

Twitter’s new CEO rumored to be NBC’s Linda Yaccarino

Elon Musk says he has found a new CEO for Twitter and that she will start in a matter of weeks. It’s most likely going to be Linda Yaccarino, the current head of advertising and partnerships for NBCUniversal.

The Verge
May 12, 2023 at 11:09amWeb
Show threadJJ PetersonMay 12, 2023
@TechDesk yaaawwwwnnnn…no.
Show threadlaughingriverMay 12, 2023
@TechDesk

No, it really comes down to the content on the platform, and nothing will change about that. Elon is still in charge and is hostile to advertisers. Plus, he has already balkanized so many onto half a dozen other platforms now that the return on advertising there will be negative...
Show threadToxteth O'GradyMay 12, 2023
@TechDesk I've not seen how Yaccarino handled her job at NBCUniversal, but some claim she's got MAGA affiliations on Twitter that make her look bad. What I want to see from her is the reinstatement of all the left-leaning accounts that Musk, his trolls and his bots purged (e.g. @chadloder). Meanwhile, I still support #Proposal5 on the Tesla shareholders' agenda, which calls for a report on the systemic risks posed by certain key individuals at Tesla...
Show threadChad LoderMay 14, 2023
@toxtethogrady @TechDesk I don't want to be reinstated
Show threadToxteth O'GradyJul 19, 2023
@chadloder @TechDesk So I went over to #Threads and sampled their wares. I'm liking the idea of social media as an all-you-can-eat buffet where they keep bringing different dishes when stuff runs out...
Show threadBeeksMay 12, 2023
@TechDesk she's apparently a big ole fan of far right nuttery on Twitter so she's the logical choice to be his puppet.