@sambutlerUS Well, the utility of a "certified blockchain free" logo is for the consumer, not other web devs. And, like a GMO-free label, it's intended to assuage concerns that (a) Using this product will contribute to the destruction of the environment, and (b) the data I enter into this app will be irrevocably public sooner or later.
Agree that one would HOPE that most apps wouldn't be blockchain-based... just like you might expect most folks to use SSL where it's needed.
Unchaind isn't targeting an alternate tech stack at all (although I'm working on that elsewhere) - simply a user-facing commitment to avoid popular stupidity.