Meg MakerMay 3, 2023

I was thrilled to contribute a few remarks for this thoughtful piece about industry efforts to #decolonize the #language of #wine.

Malu Lambert reports on an initiative in South Africa to create a Chenin blanc aroma wheel in Xhosa, Zulu, and Shona languages. This is a great step but also highlights how much work remains.

The article was originally posted behind a paywall, but its popularity recently led them to make it free for all.

https://www.jancisrobinson.com/articles/decolonising-wine-lexicon

Decolonising the wine lexicon

Decolonising the wine lexicon

Show threadDerek Brauders
@megmaker Very interesting and quite fascinating. I'm used to eurocentric descriptors, as they are also the " real" aromas I know. Reading the article t thought, why should I expect people from a different continent to understand what I think of in wine. The corollary holds true though, I won't understand what they might mean.
May 3, 2023 at 10:13pmWeb
Show threadMeg MakerMay 4, 2023
@derekbrauders Exactly. It's so personal, especially when you get to metaphor and analogy. I favor a flourishing of individual expression.