Glenn GabeMay 3, 2023

Work for a news publisher and syndicating content? Heads-up. Google is now recommending to NOT use rel canonical for syndicated content on partners. They say to block indexing... And that conversation will probably NOT go well with syndication partners. via @rustybrick

https://www.seroundtable.com/google-updates-canonicalization-help-documentation-35329.html

#google #seo #news

Show threadGlenn GabeMay 3, 2023
In my experience helping larger publishers that are syndicating content, the sites consuming that syndicated content are often doing that SO THEY CAN RANK for the content. :) Plenty of publishers have asked for either rel canonical or noindex, and that is hard to get approved (or even police).
Show threadJohn MuellerMay 3, 2023
@glenngabe Ultimately, if you (as content creator) don't care who ranks, you don't have to do anything. If you do care, and you want syndication, then like other things in SEO, either be explicit & consistent, or accept that search engines may misunderstand.
Show threaddevoluteMay 3, 2023
@johnmu @glenngabe Any risk of 'punishment' if we decide to do absolutely nothing?
Show threadJohn MuellerMay 3, 2023
@devolute @glenngabe How do you mean?
Show threaddevolute
@johnmu @glenngabe I mean with regards to duplicate content, suggestions of ‘stolen’ content and ‘low quality’ content due to it being repeated (and thus perhaps ‘paid for’) across different domains.
May 3, 2023 at 3:15pmMona for Mac