The re-brand of the Fediverse as "Mastodon" has created big problems -- problems that were both predictable and preventable.

For one thing, the honeymoon period for Mastodon is over.

People aren't willing to ignore its flaws anymore because it's the one alternative to Twitter that has traction.

Now people want creature comforts.

But guess what? Because the entirety of the Fediverse is branded as "Mastodon", people are more likely to migrate to Bluesky than elsewhere on the Fediverse.

@atomicpoet It is not too late. Educating people takes time. #Bluesky is the new shiny object. It has the advantage that they can sell future promises while the Fediverse has to put up. But soon enough reality will bite and that will come down to earth.

To move beyond Mastodon the Fediverse needs a killer alternative application. Calckey is very cool, but honestly it is still a little rough, and has no edit capability (...yet), which has become a "must have" feature IMO.

@mastodonmigration FYI, the edit feature is in beta on one server (blahaj.zone), and it will make its way onto all servers very soon.

This isn't a matter of waiting months for editing. It's imminent.

@atomicpoet @mastodonmigration Just spit-balling... It might be a really good idea to develop and execute a real PR plan for a Calckey "launch". Right now it is in "Alpha" and you are gathering "Early Adopter" feedback. It still needs a few things: the default interface needs to be toned down (IMO) and tuned up, edit feature, bigger composition window, bugs stomped, and ready for influx of new users without stumbling. Pick a date about a month from now to announce the "Early Beta Release".... or something. Think of a way to spin as a Fediverse Mastodon alternative. Put out a real press release and contact all the tech media.

The ideal time to execute the plan would be as the bloom starts to go off of Bluesky which should take a month or so. "Bluesky fails to live up to the hype but new Fediverse alternatives emerge..."

In any case, good luck! Looking forward to seeing where this all goes!
@rubicon @atomicpoet @mastodonmigration I'm not quite sure why you think that -- Calckey's been out for months, and it's definitely not alpha. Also, you're not even talking to the developers of Calckey in this thread.
@kainoa @atomicpoet @mastodonmigration Understood, it's been out, but very few people actually know about it, or what it is. Also, quite honestly, it's amazing, but not yet ready for prime time. The suggestion was to think about a "marketing plan" way to generate buzz and interest. This is something that comes naturally for corporate product roll-out programs, but open systems generally struggle with because they focus on the technology and not on the marketing.
@rubicon @atomicpoet @mastodonmigration This isn't a corporate product. I don't know why you feel the need to state your subjective opinion as fact.
@kainoa @atomicpoet @mastodonmigration Sorry, we seem to be getting off on the wrong foot. This is an amazing capability. Full stop. You guys are amazing. My thoughts were presented only in the spirit of trying to be helpful and based on a long history with product launches. You are right that this is not a corporate product, and I am sure you are inundated with "helpful suggestions". Wish you all the best.