@Popehat That's part of it for sure, but the absence of advertisers, forced feed, and generalized corporate, top-down organization leaves a lot of people in a quandary. Being responsible for yourself in a dizzying, uncurated, entropy of interest, information, and opinion is jarring for a lot of people -- especially after the other. People who saw the WWW come alive (and who were around for the even earlier craziness of EBBs, Usenet, WAIS, etc.) have some sense of how to play when you own and cultivate your own sources. The other people either have to love the cold water immersion or so hate the house that corporate built they will take the time to build their own.