It’s a good question whether generative AI means social media will break under the weight of fake content?

On one hand, I agree with @stratechery that this is the next evolution of social media content; your friends (FB) -> influencers (IG) -> everyone (TikTok) -> AI (???)

On the other hand, I expect it will soon be futile trying to determine if a person online is a bot or a piece of content is AI generated.