One of the reasons Trader Joe's is successful is that they limit choices.
Do you really need to have two dozen varieties of peanut butter? Probably not. So they just stock a few. Gets people in-and-out very quickly, makes the stores smaller, and it's a very enjoyable experience for many despite being objectively quite limited.
Choice-overload is a real thing, and I think those steering this ship need to sit with that for a while.
@EddiKat I'm using Trader Joe's as an example of this as it's a well-known case study of this very phenomenon! It is legitimately a huge part of their success.
I could also compare Linux/Windows/MacOS in a similar vein but I won't because dear god