This bit on misinformation label effectiveness in today’s Facebook Oversight Board opinion is fascinating.

Short version is: Facebook automatically spray neutral “get the facts” labels on both true and false content (which they did throughout the 2020 election, and always seemed like a bit of a milquetoast non-intervention). They found experimental evidence of label fatigue — that is, people are less engaged with labels when they see them too often.

Full opinion: https://www.oversightboard.com/decision/PAO-SABU4P2S/