“[sideloading] would allow customers to download apps without needing to use the App Store, which would mean developers wouldn't need to pay Apple's 15 to 30 percent fees.” https://www.macrumors.com/2023/04/17/app-sideloading-support-coming-ios-17/

Not a chance. Apple will just use another method to collect their "commission”: https://developer.apple.com/support/storekit-external-entitlement/

Remember: Tim Cook views our customers as THEIR customers, our sales as THEIR sales, and the 30% as what they rightfully deserve for gracing us with a platform that we provide no other value to.

iOS 17 to Support App Sideloading to Comply With European Regulations

Apple in iOS 17 will for the first time allow iPhone users to download apps hosted outside of its official App Store, according to Bloomberg's...

MacRumors

@marcoarment probably, if history is any indication. Unless they are forced to - or believe there is no way they will escape being forced to in the extremely near future.

IMO it should be illegal to run an App Store like Apple’s (yes, also for game consoles). There should always be the option of going outside the “official system”. It’s MY phone.
If the App Store’s control is critical to the security or integrity of the system, then it should be illegal to charge for it.

@agentjacob @marcoarment Unless I’m greatly mistaken, Apple doesn’t charge for security and integrity (how much does AirBnB contributes to the store?)
@myrmidon @marcoarment they charge for access to revenue via their system. And they hinder most businesses to make their own decisions about how to distribute apps and charge money. One of their arguments for this restriction is “safety”.
If they thought Airbnb, Amazon and others would stay on the platform, they’d be charging them too.
The margins of selling physical goods make the commission impossible, which I guess Apple knows.
@agentjacob @marcoarment This is one way to see it, another way is to see this as a commission of doing business IN the device. This pays for the “service” enjoyed by every developer.
I can’t wait for side-loading to happen with its scams & others surprises. Normal users have everything to loose. It’s gonna be a lot of fun.
@myrmidon @marcoarment those quotes around service make it seem like it might not be worth 30%. If people assume the risk of installing something, then it is indeed a little more risky. Something Apple should try to alleviate like they do on the Mac.
@agentjacob @marcoarment Do you buy everything direct? 30% is a bargain.
@myrmidon @marcoarment For Software - yes, if I have the opportunity I do. That has typically been a possibility since the 90’s with a lot of software.
If 30% were a bargain, you’d see developers jumping for joy at the opportunity. But sadly for them - they would like a little of the profit for themselves too. Fair enough I’d say.
The 30% (I know it’s 15% in a lot of cases) is essentially a payment and hosting fee, and it’s a little high.
@agentjacob @marcoarment And 40% (without sales tax) for Air Jordan? (that Nike doesn’t discount if you buy direct!)
@myrmidon @marcoarment physical goods are not comparable. Find another hill to die on.
@agentjacob @marcoarment you are right: you never find exactly what you need, the sales person is grumpy and the service after the sale is inexistant (But in some store which are the exception.) Direct hasn’t made price go down…
@myrmidon @marcoarment You are free to find those Air Jordans on sale in another store though. So competition among retailers certainly has made the price go down.
@agentjacob @marcoarment Not really, small volumes, raffles, second market sky high 😵‍💫
@myrmidon @marcoarment Funny, seems all those things have very little to do with software sales. It’s almost as if the comparison to something that is limited by physical production is a little disingenuous.
@agentjacob @marcoarment I just meant that they also fight against lower margins. That’s fair.
BTW, I love chaos so I’m all for side-loading even if I’ll advise anyone around me against it.