Snapshot of the streaming wars in the US:

Right now, this is the market share situation for streaming platforms in the United States:

Amazon Prime Video: 21%
Netflix: 20%
Disney+: 15%
HBO Max: 14%
Hulu: 11%
Paramount +: 7%
Apple TV+: 6%
Others: 6%

https://9to5mac.com/2023/04/13/apple-tv-growth-slows-in-us/

Apple TV+ growth slows in US while Netflix loses first place

A JustWatch research study revealed last month that Apple TV+’s global market share shrank in 2022 as the platform was...

9to5Mac
@tchambers I wonder how much of prime is because it's bundle with something people want that isn't the video? I signed to for prime ages ago for the shipping (not really worth it anymore) and they just added video to it. I almost never watch it.