Unclear why the new bosses think removing "HBO" from the streaming service name makes it more attractive, when in fact a key reason people subscribe is the HBO programming.

(Edited to be clear that this is about branding, not content.)

@dangillmor my bet is that this is a massive loser in the end.

But… I’m an enterprise software guy so I also will not be shocked to find I am woefully wrong.

@lkanies @dangillmor I’ve spoken to and heard stories about the management and tech stack of many of the streaming platforms over the years and HBO has more than its fair share of incompetence and horror stories, so this seems about right.