Dan GillmorUnclear why the new bosses think removing "HBO" from the streaming service name makes it more attractive, when in fact a key reason people subscribe is the HBO programming.
(Edited to be clear that this is about branding, not content.)
Half Cocked Law@dangillmor why have a well-loved brand when you can be confused as Cinemax?
eva.schue@halfcocked @dangillmor it's truly mind bogglingly dumb