I had to go to #Officeworks to replace/return a defective HD purchased only two months ago. They insisted on getting my licence to get my personal details and open an account according to their 'process' and 'policy'.
I told them to fuck off about me giving them my personal details. And reminded them that under customer law, they have to replace a defective product they sold me.
So at the end they replaced the HD and I left the store, probably to not go back ever.
Hopefully this attitude of customers refusing to hand over personal details to businesses when it is not necessary will become more generalised and businesses will realise that #privacy is important to people.