So, as @chancerydaily points out, legacy blue checks who don't want the blue checks are currently stuck with the blue checks and Musk is implying they may be paying.
And the only way to hide the blue check is if you actually do pay, where you will soon get an option to hide the fact that you pay.
This truly is the dumbest timeline.
So it gets even more interesting: I have not updated my app since Musk took over. As of this weekend, I no longer see paid verified badges at all. I only see real legacy ones.
A Musk reply-guy who shows up as "verified" on the web, has no check on my app. He must be paid.
Meanwhile, real verified folks like you do have a check and are listed as “This account is verified because it's notable in government, news, entertainment, or another designated category.”