this bit is really good (1/2):

Most scientific research on emotion is conducted in English, using American concepts and American emotion words (and their translations). According to noted linguist Anna Wierzbicka, English has been a conceptual prison for the science of emotion. “English terms of emotion constitute a folk taxonomy, not an objective, culture-free analytic framework, so obviously we cannot assume that English words such as disgust, fear, or shame are clues to universal human concepts, or to basic psychological realities.” To make matters even more imperialistic, these emotion words are from twentieth-century English, and there’s evidence that some are fairly modern. The concept of “Emotion” itself is an invention of the seventeenth century. Before that, scholars wrote about passions, sentiments, and other concepts that had somewhat different meanings.