Dare ObasanjoCar manufacturers have Netflix envy and want to add monthly subscriptions for existing & new features. So far consumers aren’t biting and its hard to see this as a trend any customer asked for.
Subscription fatigue is real and so is inflation.
Per Cederberg@carnage4life From a consumer perspective a leasing agreement is *already* a monthly payment.
Not convinced that fatigue is the best explanation for poor uptake of an additional subscription. Perhaps people just don’t see the value?
Scott 🇯🇲 🇺🇸@percederberg I think it’s right there in your response: “additional subscription”. The American experience with subscriptions already leaves much to be desired, between price increases without any discernible increase in value provided and deliberately difficult cancellation process. Very few people want to add that hassle to an already expensive purchase like a car.
Dawn Ahukanna@carnage4life
Cars already have leasing (rental plans).
After paying or getting a loan of 10,000s to purchase the car and have outright ownership, don’t want to be “nickeled and dime” into paying more for existing functionality.
If manufacturers want commodity business model, become like electricity: regulated, price controlled, essential, available to all and ever present.
Eric Metelka@carnage4life two things happening here:
1. Investment in cars increasingly going to software and manufacturers looking for a business model to match that ongoing cost - this is fine and expected
2. Initial trials have been for things that either used to be free or aren’t value added via software, I.e pay a sub to enable seat warmers.
There’s a clear path here towards a subscription model, but the manufacturers have to better align the value
roman kuba@carnage4life I would not mind paying 14 EUR a month for a "all you can drive" car experience. Sounds much cheaper than shelling out 20K 🤷
... otherwise it's the stupidest idea ever. I understand they want to make some extra money, but well ... not all businesses are the same.