Meeting a friend in Utah for vacation. I got in early, rented a car, planned to pick him up at SLC. I was tired when he landed, I checked Uber, only $27. Told him to do that, and he ordered a car as soon as we hung up.

He paid $65.

The next day: standing in the same room ordering Ubers at the same moment going to the same location, I was quoted $45 and he was quoted $75.

His home zip code is much wealthier than mine. Is Uber charging based on the assumed income of the person ordering?