Meeting a friend in Utah for vacation. I got in early, rented a car, planned to pick him up at SLC. I was tired when he landed, I checked Uber, only $27. Told him to do that, and he ordered a car as soon as we hung up.
He paid $65.
The next day: standing in the same room ordering Ubers at the same moment going to the same location, I was quoted $45 and he was quoted $75.
His home zip code is much wealthier than mine. Is Uber charging based on the assumed income of the person ordering?
Huh. I guess it's been going on for quite some time...
https://www.theguardian.com/commentisfree/2018/apr/13/uber-lyft-prices-personalized-data
@InfoSecSherpa
It's worse than that. My kid landed from Denver at 7:45 and paid $28 for an UberXL.
They landed at 8:45 and paid $65 for an UberX.
And it was definitely not surge pricing. I checked the rate when each of them landed. Kid paid ~same price I was quoted, they paid dramatically more.
So whenever my friends want to Uber, I should order the car for them? Or find someone who lives in an even cheaper zip code to do it?
I mean, nothing about this really surprises me, but holy shit. That's one hell of a wealth tax they're paying.
I believe Amazon still does this. I haven't seen evidence to the contrary yet.
Kim Scheinberg
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