#Meta appears to be working on a messaging platform to rival #Twitter that would use Instagram to log in and interoperable with #Mastodon. https://www.moneycontrol.com/news/business/startup/meta-mulls-a-twitter-competitor-codenamed-p92-that-will-be-interoperable-with-mastodon-10223961.html
Exclusive: Meta mulls a Twitter competitor codenamed ‘P92’ that will be interoperable with Mastodon

P92 team wants to use data of all Instagram users regardless of their participation in the new platform being planned by Meta, according to sources

Moneycontrol
@w7voa
Mastodon's just fine without Zuckerberg. 'Interoperable' means linked Mastodon accounts will get to see ads they normally have to go to Meta for.

@darthstar @w7voa

That’s what they’ll do eventually — but first they’ll start with embrace and extend. They’ll pull people into using their own Mastodon instance, and then let the connectivity to other realms slowly bitrot once they get critical mass.

Then they’ll start the ads.

And then, they'll start making incompatible tweaks to their own version of the protocol.

@aatharuv @w7voa
Keep all your existing friends! Link your mastodon friends to Insta!

That they're starting this already shows that the migration from Twitter has them rattled.