On the bright side, when the trend dies off, some company called AOCIA will probably be happy to snap it up:

The new #Nokia #logo: our readers' verdict | Creative Bloq https://www.creativebloq.com/nokia-logo-readers-verdict

The new Nokia logo: our readers' verdict

The controversial rebrand got social media talking this week.

Creative Bloq
@jarocats I think the original logo was way more iconic. The new design is also a bit hard to read. 😅
@kseber Really? I see AOCIA clear as a bell. 😁