I think Bluesky is DOA. Took way too long for them to ship anything and now it's got the stink of Twitter 2.0 all over it (maybe not fair but 🤷‍♂️).
https://www.theverge.com/2023/2/28/23619270/decentralized-twitter-alternative-bluesky-ios-invite-only
Twitter’s decentralized alternative Bluesky arrives as an invite-only iOS app

Bluesky, the open-source social network that emerged within Twitter, is now available as an invite-only app on the Apple App Store, hinting at the possibility of a wider release coming soon.

The Verge
@paul what is even the funding model for this? is the company for-profit and if so how will they ever make money?
@schneider @paul Advertisement. They aren't ad adverse like the fediverse. But they are set up as a Public Benefit Corp. so presumably, money isn't their priority. I can kinda believe it because this was originally Jack's pet project at twitter before he spun it off. He's technically not even CEO.
@ekana @paul advertising in a federated environment sounds really difficult and also like it could not possibly make marketers happy. feeling like Paul’s right, DOA
@schneider @paul well I imagine they'll only be advertising on their client. So those who use the Bluesky app. From previews of the app, you seem to be able to pick ur instance the same as in Mastodons app.
@ekana @schneider @paul I wonder how they will ensure their ecosystem won't simply switch to alternative clients for the open protocol…
@ekana @schneider @paul I have a feeling, neither do they know. It's a bet.
@frumble @ekana @paul it would be really silly to recreate the ridiculous scenario twitter ended up in where they had third party apps without ads competing with the first party app with ads. that didn’t end well, as i think we’re all aware! but i think this will flop before it even gets to that point
@schneider @frumble @paul well even in that situation most users just used the official app. So I guess they are okay with such a situation. I also imagine they hope other companies and users spool up instances to lower the hosting cost. And being a PBC they aren't beholden to making record profits, they just need to make enough to pay for the team and maintain the protocol and advance the network.