@waldoj Dollars to doughnuts it's exactly what he was aiming for. Being a Cancellation Victim is a better setup for wingnut welfare on the TV circuit.
Overall I avoid trying to see Nth dimensional chess when most of these mouth-breathing bigot clowns couldn't plan an escape from a wet paper bag, but I think he's got enough business acumen to know how to keep the attention rolling.
@waldoj I had a conversation with my wife a few years ago that went like this:
Her: Can you get me the Dilbert calendar for Christmas?
Me: Let me send you a few links.
Her: Oh my god. What a fucking asshole. I didn't know.
This is where canceling is a good thing
@waldoj In case anyone wants the story without a paywall:
https://variety.com/2023/digital/news/dilbert-canceled-newspapers-scott-adams-racist-1235535643/
Creative, funny, people bring a smile to my face. Sometimes they are real assholes.