These white people seem to really dislike black people.
At the start maga just used woke for black, or rather a politically correct version of the n-word, like "lets go brandon. "
But now they've turned it into an all encompassing slur they can use to replace any slur for any group. Gays, trans, blacks, latinos, asians, feminists, socialists, environmentalists, bleeding-heart liberals. It is like an all-purpose ur-slur.
I think uniting everybody who is not them into a single contemptuous label might be a new cultural development.