the Apple Human Interface Guidelines from 1987 is full of little gold nuggets:

> People aren't trying to use computers—they're trying to get their jobs done.

@gn Gosh, that’s a blast from the past. It reminds me a bit of Theodore Levitt’s quote: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
@bitsplusatoms @gn
I always find it super helpful until I notice that they do not want a hole, but a hanger; not a hanger, but their stuff put away neatly, not to…
@simulo @gn Exactly. They want a drill to drill a hole to hang a light to read in bed without the overhead light on. In the end, they bought a Kindle.