I could never understand how DJ Khaled has as big a career as he does; he can't sing, rap, or dance, and doesn't even write (or sometimes even produce!) the songs released under his name. He's not conventionally attractive, and the meme value of his early-Snapchat-era "🔑" thing is long gone. But then, talking to multiple folks in the industry, literally *everyone* said how much they love working with Khaled. Like, effusively positive about him. I suppose that is a major key lesson!