I can't get over this New York Times headline saying Ron DeSantis is "building his brand" by wrecking public education in Florida. It reminds me of NYT’s first mention of Hitler in 1922, which claimed his anti-Semitism wasn’t “genuine” or “violent” but was just “bait” to attract followers. From 1922 to 2023, NYT is still covering fascists from a marketing perspective rather than a moral perspective.

@markjacob
Yes this is outrageous! Hard to believe they haven’t retracted /corrected it - Grrrr.

They did normalized Hitler and covered up the Holodomor — and got a Pulitzer for doing it. God knows what else.

https://www.huffpost.com/entry/strip-pulitzer-prize-from-new-york-times-over-cover_b_5a15c588e4b0f401dfa7ecce

Strip Pulitzer Prize from New York Times over Cover-up of Genocide in Ukraine in 1932-33 by its correspondent

Strip Pulitzer Prize from New York Times over Cover-up of Genocide in Ukraine in 1932-33 by its correspondent

HuffPost
@markjacob I finally had enough of them, decided BlockClub and the Reader are a better use of my money.

@markjacob It seems like our stalwart institutions aren't built to handle extremism. Eg, there were no rules to stop Trump from doing many of the crazy things that he did, but only because no one making the rules could have imagined that someone who got to be president would do those things.

I think media outlets like the NYT suffer from some of the same problems. Their norms are built to be fair to two sides who are living on planet earth.

Which is...a vaaaaaast oversight.

@alisynthesis @markjacob or deliberate denial
@MargaretD @markjacob true. Hard for me to know, since I'm not at the right tables. 
@markjacob Even if it's just bait to attract followers this is awful. Why do followers see fascism as bait? Then again, it's NYT
@markjacob I feel like even when these people say, “this is what I believe in” many media outlets refuse to believe them. I mean, what is that?!

@candace_n_c @markjacob
I don't know about 1930s fascists but modern ones have written about PR tricks designed to induce public disbelief, confusion, and paralysis. I'm thinking of Aleksandr Dugin and Vladislav Surkov. Both recommend that political leaders promote contradictory positions simultaneously. This forces a naive audience to resolve the contradiction by explaining away or denying a portion of the message.

https://en.wikipedia.org/wiki/Aleksandr_Dugin
https://en.wikipedia.org/wiki/Vladislav_Surkov

Aleksandr Dugin - Wikipedia

@candace_n_c The hubris of "it seems inconceivable to me that anyone could take it seriously, so..."
@markjacob Ron "Death Eater" DeSantis is just building his brand again

@markjacob
When someone argues a position without stating the logical course of action to follow (eg, one race is destructive to another), maybe there's a reason. Maybe if made explicit, the position's implications would simply break our brains.

I mean, how do you pretend to be a sane and civil person sharing a cup of tea with your interviewee when "mass murder" drops on the table? Emergencies require advance preparation but we don't train for sudden Nazis like we train for CPR.

@markjacob The confounding thing, though, is why this continues to happen. I don't have anywhere near the newsroom experience you do, but I know there are intelligent people making the news decisions at the NYT who have a grasp of history and understand that their employer and WaPo are basically the vanguard for what's left of the print media (no offense to your Chicago journalism brethren, of course!). So why are they abdicating their responsibilities to portray this moment accurately?
@pjaymac Performative objectivity.
@markjacob Sounds like the headline they would use for the Nazi homeschooling group.

@markjacob

And it trickles all the way down.

(Appleton, Wisconsin Post-Crescent, July 13, 1934)

@markjacob Problem has two basic dimensions: political reporting does not take policy seriously, or see how it is integrated with politics except as a kind of performance; "objective" or both-sides style reporting avoids value judgments about policies even if they are obviously destructive.

@markjacob it was the same with the NY Time’s coverage of the suffrage movement one hundred years ago:

In the final years of the suffrage campaign, from 1913 to 1920, Times editorialists parroted the standard anti-suffrage arguments: Women did not want the vote; they would vote as their menfolk did, doubling the cost of elections; they would be ruled by emotion; they were ill-equipped for the rough-and-tumble of politics. https://www.thenation.com/article/society/new-york-times-suffrage/

What ‘The New York Times’ Won't Tell You About Woman Suffrage

While Times readers have learned much about the failings of white suffragists, they have remained in the dark about the paper’s own strident attacks on the very idea of allowing women to vote.

The Nation
@markjacob The Times is blatantly anti-democracy. It’s vile.
@GuitarGirl @markjacob Well, maybe its time for you to switch to something that is anti-republic, anti-authoritarian, anti-dictatorship, anti-supremacism, anti-racism, anti-fascism, anti-antisemitism, anti-trump, anti-hitler, anti-putin, etc., which should be better reading and educational material for you.

@markjacob

"peculiar political cleverness" 😡

@markjacob Every time I find a "good" story that the Times paid for, I think to myself, why didn't the journalist take it to a reputable paper? Why is the Times treated as an appropriate destination for actual investigative journalism, rather than as a right wing editorial rag or yellow newsroom as it so often is?
@markjacob and get pissed when you call them out.
@markjacob Disgusting 'take' on the facts that DeSantis is a fascist!
@markjacob regardless, we become what we pretend to be
@markjacob I can’t get over the whole brand thing, no matter who.
@markjacob Authoritarianism appeals to the wealthy and the poorly educated so they embrace figures like DeSantis and Putin surrogate, Trump, to the detriment of democracy and the United States.
http://markmaynard.com/2016/07/to-what-extent-is-donald-trump-a-surrogate-of-vladimir-putin/
To what extent is Donald Trump a surrogate of Vladimir Putin?

Just before the Republican National Convention, the Republican party released their new platform for 2016. The New York Times called it "the most extreme Republican platform in memory." Among other things, according to the Times, this new platform outlined positions "making no exceptions for rape or women’s health in cases of abortion; requiring the Bible to be taught in public high schools; selling coal as a 'clean' energy source; demanding a return of federal lands to the states; insisting that legislators use religion as a guide in lawmaking; appointing 'family values' judges; barring female soldiers from combat; and rejecting the need for stronger gun controls — despite the mass shootings afflicting the nation every week." This apparently came to pass largely because Donald Trump, who would go on just a few days later to accept the party's nomination for President, didn't push back. With one notable exception, Trump and his team, accepted everything [...]

Mark Maynard
@markjacob What? A capitalist corporation is more focused on marketing than morals?? The deuce you say!
@markjacob Yes, all evidence suggests DeSantis is a thorough villainous man.

@markjacob Trump, whose daughter Ivanka converted to Judaism, is not an antisemite - he's a deceiving fraudster.
And DeSantis is not a fascist, as widely understood - he's a racist white-supremacist wannabe-totalitarian — controlled by his evidently over-ambitious wife.

Notwithstanding the fact that both very much look like backward orifices .

@markjacob Also, it's not a "proposal". He's currently enacting it to New College Of Florida, the state's honors college.

@markjacob I will NEVER forget the white people who are ignoring his bigotry and racism.

Why would anyone support a man willing to erase black and gay people just because he can?

What the actual fuck #newyorktimes 🤬🤬

@markjacob DeSantis brand: anti education

NYT brand: crawling sycophants to fascists everywhere

@markjacob Well, when they are your people and you want that sweet, sweet money and power... good PR goes along way. 🤑

@markjacob

Money spent on this rag could be better spent helping desperate people get the hell out of Florida. (Yes, I know that's not a long-term solution, but... ugh. Fuck this shit paper and the "good" Liberals who keep it going.)

I guess "racist, fascist pig" could be considered a brand.

@markjacob

@markjacob Yes NYT: All the crap that fits!

@markjacob

As a newspaper (NYT), if you play to "both sides" you lose the trust of respectable, democratic readers and of the public. Perhaps you still make money but your "honorable image" is damaged.

@markjacob

That was precisely what it reminded me of. Hitler would probably be the recipient of the puffiest puff pieces in the NYT these days.

@markjacob Let's all just hope for the best and inform people from that perspective...
@markjacob @mackreed Even if DeSantis is just playing to the base, he could find himself trapped in an upward ratcheting spiral of hate to maintain power. In a sense, it doesn’t matter if he’s sincere.

@markjacob
@pluralistic

Posting headlines only with an editorialized summary of the content is the functional equivalent of a quote tweet. Preaching to one's choir instead of encouraging others to read the full context. There's a full article there. Why not encourage your (intelligent) followers to read it?

I get that outrage clickbait gets views, but Mastodon is supposed to be better than Twitter in this regard, right? Let's not repeat our mistakes.

@JustinH @pluralistic Anyone who wants to read the article can easily find it. Headlines matter. They create strong impressions. I didn’t even attempt to summarize the article’s content. But NYT’s headline did.
@markjacob The @GOP, for at least 130 years now, have been doing everything - aided by their profit - that's harmful to our democracy...
@markjacob Nobody thought Hitler really believed anything he was saying or would ever actually do anything violent. And then, they thought they could control him once he was in office. Wrong on both counts.
@markjacob
Ignorant old white people and black people reelected this a******
@markjacob Erasing history in the defense of racism is about as fascist as one can get.
@markjacob Also, they use the pejorative term establishment as it if is just about institutions and not people. But we don't have to put up with this shit on social media.
@markjacob they think he’ll be the 2024 nominee and potential winner so they’re gearing up for access. I wish I was joking.
@markjacob That tells me a lot more about nyt and their attitude towards journalism than they probably know

@markjacob Nice post! This kind of “journalism” is not aimed at the left, trying to make fascism seem ok.

Rather, it’s aimed at the vast majority of Republicans who are highly sympathetic with these ideas. They are closet racists and anti-semites. But they are still human enough to need to assuage their moral dissonance. And they need to exist in society. So they need plausible stories they can believe in that will allow them to vote Republican while embracing their secret biases.

@markjacob Why are you still reading the NYT? I canceled my subscription long ago....
@markjacob
That is NYT. Their brand is $$, damn the ethics and values. Consider Guardian, and donate some $$ to them.

@markjacob its dreadful. Obergruppenfuhrer DeSantis is Hitler reincarnated. It would be nice if journalists actually knew something or cared about history and what violent sociopaths like Hitler & Stalin did in the 1930s and early 1940s. They weren’t “building their brands”. They were committing genocide.

That is where DeSantis is headed.