@charliemchapman stay strong. When I took GuideGuide to subscriptions, I weathered angry emails for a few weeks, and then people got it out of their system and moved on. The people that stuck around are the good kind of customers, not the ones that are there because it’s cheap.
You’re going to be glad you did it.
Also, resist the urge to argue/defend. Have a stock response and maybe a blog post with validation you can link to, but going back and forth is just wasting your billable time.
@charliemchapman my user numbers dropped significantly, but my revenue increased significantly.
Free GuideGuide: millions of installs, zero revenue
One time purchase GuideGuide: ~10k customers, ok revenue
Subscriptions: ~1.5k customers with 10x the lifetime value of the one-time-purchase customers