While working on this year's roadmap, we also took the opportunity to refresh our mission statement (describing our vision, our priorities, and our ethics and values):

https://www.omnigroup.com/mission

Our vision is to build software to help people accomplish more every day. We believe that being productive isn't just about getting more work done; it's about doing better quality work in less time, freeing up time and mental energy to spend on other things in our lives.

Mission - The Omni Group

Creators of Mac, iPad, and iPhone productivity software. Proud to bring you OmniFocus, OmniOutliner, OmniGraffle, and OmniPlan.

The Omni Group

One of our inspirational touchpoints is a quote from a 1990 interview with Steve Jobs filmed shortly after he launched NeXT.

Steve's notion of a bicycle for our minds—a tool which we can leverage to dramatically increase our mental effectiveness—inspires us to build the apps we build here at Omni. For computers to assist us in our pursuits, they need software applications. As developers of productivity apps, it’s our role to design and build apps that empower our customers.

Priority 1: Create great software

At @OmniGroup our goal is to make the absolutely best software that we can make. Rather than seeking growth and profits at all costs, we've carefully and intentionally built a sustainable, self-funded and bootstrapped business. This gives us the freedom to focus on the platforms that make developers and users the most productive: Mac, iPhone, iPad, and Apple Watch. It also gives us the time we need to make our software the best it can be on those platforms.

Priority 2: Make a living

Omni is a business, and for a business to be sustainable it must make money. Businesses that lose money can't create great software for very long. To keep this up for the long term, we need to earn enough money to be able to make a living and support our families. Most companies put "Make money" at the top of their priority list. We’re honest enough to include money in our priorities, but we’re committed enough to our vision to put it after "Create great software."

@kcase I think this is so important. Income and profit are tools for the business. Necessary tools, important tools, but tools nonetheless.

As you said, when they are incorrectly moved from necessarily tools to the sole purpose, that’s when things go to shit.