This, from the long, must-read Verge article on the Birdsite, may explain why Twitter Files went so hard after Yoel Roth: He warned them that Elmo's Blue Check would lead to fakes like the Eli Lilly prank.

So Roth will spend the next year fighting off the House Oversight Committee (now stashed with insurrectionists) rather than talking to Eli Lilly's lawyers.

https://www.theverge.com/23551060/elon-musk-twitter-takeover-layoffs-workplace-salute-emoji

Extremely Hardcore

Twitter’s staff spent years trying to protect the social media site against impulsive billionaires who wanted to use the reach of its platform for their own ends, and then one made himself the CEO.

The Verge
Then the leopard ate the transphobe's faces.
@emptywheel I love the flex of “Hey guys, I decided to stick my head up and make myself a target during a time that anyone with two brain cells could tell was a good one to keep a low profile!”
@emptywheel One of the many telling details in that piece — the number of folks who think their feelings about EM are mutual.
@emptywheel it seems that Musk's companies have succeeded despite him, not because of him.
@ravenonthill @emptywheel You'll notice a pattern where he tends to monofocus on exactly one of his companies at a time. I have a mental model that Musk companies sink into a hole while he's personally directing day to day operations, then gradually heal when he hands that company off to someone else to run, eventually regaining enough health they can survive another round of Musk micromanagement.
@emptywheel It’s an ill wind that blows no good instant karma.
@emptywheel the notoriously transphobic leopard
@emptywheel Honestly, the fact that #i-dissent even existed is proof that Twitter was a shithole of a company even before Musk took over.
@sunset_snow @emptywheel nah. All companies have self righteous libertarian fools. All of them.

@emptywheel

Tech Brah: "I'm a valued lieutenant of Dear Leader!"

Musk: "What a strange way to say 'cannon fodder'..."