My new article with CSUF communications student co-authors is published in Newspaper Research Journal.

We investigated Twitter use by major news organizations in the Los Angeles media market.

Nonprofit newsrooms and a regional newspaper (the Los Angeles Times) used replies to engage in reciprocal exchanges with audiences, but broadcasters used retweets, hashtags, and mentions for branding.

https://journals.sagepub.com/doi/10.1177/07395329221143376