Frank Russell

@frankrussell
59 Followers
27 Following
4 Posts

I'm a journalism professor at California State University, Fullerton. 🐘

I earned my Ph.D. in journalism from the University of Missouri and B.A. and M.S. degrees in journalism and mass communication from San José State University.

I worked as a journalist at the Columbia Missourian, San Jose Mercury News, The Seattle Times, Puget Sound Business Journal and Los Angeles Daily News.

I study journalism's relationships with Silicon Valley platforms and other social institutions.

Orcidhttps://orcid.org/0000-0001-9977-3967
Show threadFrank RussellJan 12, 2023
News media differed in attention to news topics valued by audiences, with resource-constrained local newspapers overemphasizing sports. Attention to weather and crime were predictors of audience sharing of tweets, but sports posts were less likely to be liked or retweeted.
Frank RussellJan 12, 2023

My new article with CSUF communications student co-authors is published in Newspaper Research Journal.

We investigated Twitter use by major news organizations in the Los Angeles media market.

Nonprofit newsrooms and a regional newspaper (the Los Angeles Times) used replies to engage in reciprocal exchanges with audiences, but broadcasters used retweets, hashtags, and mentions for branding.

https://journals.sagepub.com/doi/10.1177/07395329221143376

Frank RussellNov 12, 2022

Hi, all. I’m a #journalism professor at California State University, Fullerton in Orange County, California.

I’ve been in academia for slightly more than 11 years—six at Cal State Fullerton and five at the University of Missouri.

Before that, I worked for newspapers on the West Coast (listed in my bio), where I mostly edited and wrote stories about business and technology.

I conduct research about journalism’s relationships with social institutions including Silicon Valley.