Black people: "woke" is a word we coined to indicate a new and growing awareness of the intrinsic and structural nature of American racism.

White conservatives: we have no idea what you're talking about, but also we find that extremely insulting to us personally.

@JuliusGoat it's interesting that "woke" was twisted into a pejorative, but nobody has turned "racist" into a positive

It's still bad to be racist, but the angle they've taken is that white supremacists are either not being racist, or that black people are being racist against white people